Released on: May 1, 2008, 3:16 am

Press Release Author: Jamie Austin, Editor, Strategic Marketing

Industry: Marketing

Press Release Summary: A new multi-channel engagement marketing tool, inspired by
nature, has just been released in the UK

Press Release Body: After years of extensive research into the most successful ways
nature communicates, a new multi-channel engagement marketing tool has emerged in
the UK.

Developed by Ken Thompson, author of the book "Bioteams - High Performance teams
based on nature's most successful designs", Swarmteams® is a new way to invite and
encourage target markets to participate in the evolution of brands.

"One of the biggest challenges for marketers is not just to engage consumers but to
go beyond this and turn the consumers and their networks into ambassadors and
advocates of their brand", claims Ken.

Rather than regarding consumers as passive receivers of messages, this unique
engagement marketing tool gets target markets actively involved in the production
and co-creation of marketing programs.

By uniquely integrating text messaging, instant messaging, email and the web,
Swarmteams® can reach any prospect with a mobile phone, and any internet browser
with no downloads or software required.

---ENDS---

---NOTES FOR EDITORS---

For further information on how Swarmteams® works, or for an interview with the
creator, Ken Thompson, contact Jamie Austin, at The Marketing Guild Ltd, on 01904
520820.

Alternatively, to view an on-line video illustrating the concept behind swarmteams
visit www.swarmteams.com.


Web Site: http://www.swarmteams.com

Contact Details: Jamie Austin
Editor
Strategic Marketing
Regency House
Westminster Place
York Business Park
York
YO26 6RW
T: 01904 520820
E: Jamie.austin@marketing-guild.com